Posts Tagged ‘redevelopment’

Disney’s Retail Plan Is a Theme Park in Its Stores

Wednesday, October 28th, 2009

Reprinted from The New York Times

The Walt Disney Company, with the help of Steven P. Jobs and his retailing team at Apple, intends to drastically overhaul its approach to the shopping mall.

At a time when many retailers are still cutting back or approaching strategic shifts with extreme caution, Disney is going the other way, getting more aggressive and putting into motion an expensive and ambitious floor-to-ceiling reboot of its 340 stores in the United States and Europe — as well as opening new ones, including a potential flagship in Times Square.

Disney Stores, which the media giant is considering rebranding Imagination Park, will become more akin to cozy entertainment hubs. The chain’s traditional approach of displaying row after row of toys and apparel geared to Disney franchises will be given a high-tech makeover and incorporated into a new array of recreational activities. The goal is to make children clamor to visit the stores and stay longer, perhaps bolstering sales as a result. Over the next five years, analysts estimate that Disney will spend about $1 million a store to redecorate, reorganize and install interactive technology. (more…)

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Posted in Industry News | 3 Comments »

Coney Island

Friday, October 9th, 2009

In the past several years, much has been written about the proposed and controversial redevelopment plans for the boardwalk and adjacent amusement parks of Coney Island. While a great deal of the attention has been focused on the redevelopment plans of Thor Equities, the once popular Brooklyn seaside resort does not lack in alternative schemes suggested by everyone from theme park managers to the Bloomberg administration to the Municipal Art Society of New York.

    In short, opposition to Thor’s plan have been centered around the firm’s plan for as many as a 1,000 hotel rooms and 500,000 square feet of retail space including some big boxes. Alternative suggestions for Coney Island range from “three or four wind in your face rides” to an “eye-popping” attraction akin to the London Eye – not bad suggestions but clearly the product of observers that lack a real sense of the historic Coney Island, let alone what is requires to make the redevelopment an economic success. (more…)

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Posted in Culture, Real Estate Development, Retail, Specialty Retail | No Comments »