Posts Tagged ‘Disney Store’

In the midst of a virtual retail freeze, Legoland thrives.

Thursday, October 29th, 2009

It seems like everywhere you look, retailers are closing shop and filing bankruptcies, and empty storefronts are lining the streets. Last year we saw the closing of retail giants, Circuit City and Linens N’ Things, and luxury retailers such as Versace also closed stores around the world. So why is it that Legoland Discovery Center, an attraction centered on the LEGO building blocks, is opening stores in Chicago, Dallas and Atlanta?

I believe Legoland sees an opportunity in the recession because consumers are looking for free or affordable cost entertainment in their malls. This trend also corresponds to a consumer who expects their news to be free on the web. Consequently, we see malls across the globe add entertainment and amusement venues to draw consumers who have relegated shopping to obligatory time, which is something close to work. These consumers are bored with the same stores in every mall and with higher gas prices, lost home values and depressed 401K accounts they do not have the funds for a shopping spree.

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Posted in Culture, Real Estate, Retail, Shopping Centers | 1 Comment »

Disney’s Retail Plan Is a Theme Park in Its Stores

Wednesday, October 28th, 2009

Reprinted from The New York Times

The Walt Disney Company, with the help of Steven P. Jobs and his retailing team at Apple, intends to drastically overhaul its approach to the shopping mall.

At a time when many retailers are still cutting back or approaching strategic shifts with extreme caution, Disney is going the other way, getting more aggressive and putting into motion an expensive and ambitious floor-to-ceiling reboot of its 340 stores in the United States and Europe — as well as opening new ones, including a potential flagship in Times Square.

Disney Stores, which the media giant is considering rebranding Imagination Park, will become more akin to cozy entertainment hubs. The chain’s traditional approach of displaying row after row of toys and apparel geared to Disney franchises will be given a high-tech makeover and incorporated into a new array of recreational activities. The goal is to make children clamor to visit the stores and stay longer, perhaps bolstering sales as a result. Over the next five years, analysts estimate that Disney will spend about $1 million a store to redecorate, reorganize and install interactive technology. (more…)

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