Retailer considers making its pop-up permanent
Monday, October 26th, 2009
Reprinted from CrainesNewYork.com
The Limited’s SoHo pop-up shop, doing brisk business, will stick around through the holidays.
More than just a limited engagement, trendy apparel retailer The Limited is extending its four-day pop-up shop in SoHo through the end of December, the company said Thursday.
Last week, Limited opened a temporary, store at 134 Spring St., between Wooster and Greene streets, after a decade-long absence from the New York market. But executives of the Columbus, Ohio-based firm were “pleasantly surprised, as it performed at the same level as one of their top-tier stores,” according to a spokeswoman. Sales, which were not disclosed, were high enough to persuade the company to extend the 3,400-square-foot shop through Dec. 28. It’s a sign, retail brokers say, that the retailer might be closer to taking a permanent location here. (more…)
Tags: Christmas, Limited, new york, pop-up shop, Retail, shopping, Soho
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