Culture Category

A Case Study of Dubai’s Wonderland

Monday, December 28th, 2009

In 2008 I made 10 trips to Dubai and worked on two projects. In doing so, I met many wonderful people and saw a good deal of projects that were beyond belief. A good deal of these projects were completed and many more will never be built. In general, I found the Emiratis to be gracious host and the hired help to be less than forth coming. Outlined below are my observations.

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In the midst of a virtual retail freeze, Legoland thrives.

Thursday, October 29th, 2009

It seems like everywhere you look, retailers are closing shop and filing bankruptcies, and empty storefronts are lining the streets. Last year we saw the closing of retail giants, Circuit City and Linens N’ Things, and luxury retailers such as Versace also closed stores around the world. So why is it that Legoland Discovery Center, an attraction centered on the LEGO building blocks, is opening stores in Chicago, Dallas and Atlanta?

I believe Legoland sees an opportunity in the recession because consumers are looking for free or affordable cost entertainment in their malls. This trend also corresponds to a consumer who expects their news to be free on the web. Consequently, we see malls across the globe add entertainment and amusement venues to draw consumers who have relegated shopping to obligatory time, which is something close to work. These consumers are bored with the same stores in every mall and with higher gas prices, lost home values and depressed 401K accounts they do not have the funds for a shopping spree.

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Pedestrian Thoughts

Friday, October 9th, 2009

Lego
Lego has opened its first concept store in Concord Mills, located north of Charlotte, NC. The 4,520 square foot store has been designed to create an interaction between children with on-site master builders. The store has room for birthday parties and classes.

    Versace
    Recently announced it was closing all thirty (30) of its stores in Japan.

New World
A new world is likely to emerge in which designers rebel against long lead times and where they take their collections directly to the consumer through their own boutiques, trunk shows, and over the web.

    Web Sales
    Web sales are projected to reach $156 billion in 2009, representing 6% of the total U.S. retail pie

The Web Fashion Consumer
Consumers have come to expect new merchandise more frequently, thanks to the web and fast fashion retailers such as H & M. Many cannot understand why they have to wait 6 months to see the fashions seen on the runways. Buyers at department stores generally base their orders on the past, while fashion editors gravitate to the most photogenic and future looking styles, leaving the consumer stuck in the middle. This results in one facet of the fashion industry looking forward and the other looking backwards. The consequence: a consumer on one hand is told what to buy but on the other, not where to buy it.

    In response, a new generation of fashion retailers is emerging on the web where news is freely given and fashion is sold. Net-a-porter with average sales of $820.00 per transaction and customers from 170 countries is one example of this new generation of merchants. The company has successfully merged its web retail site with a fashion news site catering to a new consumer who wants credible news over magazine advertisements and the most up to date fashion now.


Entertainment

Families spent 5.1% more on entertainment in 2008 than in 2009, something that has surprised many economists. As consumers tightened their pocket books and wallets one would expect entertainment to be one of the first categories to see significant decreases. But the 5.1% increase in spending equated to 16.5 billion more dollars spent in the category over 2007.

    Household debt
    The American family is trying to put money into savings and reduce their overall debt, but they are clearly not faring as well as one might expect in this recession. Household debt now amounts to about 125% of after tax income.

High Net Worth Individuals
Luxury retailers are faced with a significant decline in Americans with a high net worth defined as having $1,000,000 of assets available for investment. In 2008 the assets of these individuals dropped by as much as 22%. The result is a major decrease in sales at retailers such as Neiman Marcus where sales have decreased by over 20% in 2009 over 2008.

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Ask How Not Why

Friday, October 9th, 2009

One of the first lessons I remember from my undergraduate anthropology studies is “ask how not why/what”. Many market research studies examine who buys what fashion and what are the fashion trends, but it fails to understand the underlining why. By asking how, you implicitly are requesting a story and not a simple answer. “Why” can often put individuals on the defensive leading to short abrupt answers, and does not actually reveal the why or motivation behind a decision. Understanding why and how these trends occur enable us to build strong brand loyalty and partake in better predictive analysis.One of the first lessons I remember from my undergraduate anthropology studies is “ask how not why/what”. Many market research studies examine who buys what fashion and what are the fashion trends, but it fails to understand the underlining why. By asking how, you implicitly are requesting a story and not a simple answer. “Why” can often put individuals on the defensive leading to short abrupt answers, and does not actually reveal the why or motivation behind a decision. Understanding why and how these trends occur enable us to build strong brand loyalty and partake in better predictive analysis. (more…)

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Coney Island

Friday, October 9th, 2009

In the past several years, much has been written about the proposed and controversial redevelopment plans for the boardwalk and adjacent amusement parks of Coney Island. While a great deal of the attention has been focused on the redevelopment plans of Thor Equities, the once popular Brooklyn seaside resort does not lack in alternative schemes suggested by everyone from theme park managers to the Bloomberg administration to the Municipal Art Society of New York.

    In short, opposition to Thor’s plan have been centered around the firm’s plan for as many as a 1,000 hotel rooms and 500,000 square feet of retail space including some big boxes. Alternative suggestions for Coney Island range from “three or four wind in your face rides” to an “eye-popping” attraction akin to the London Eye – not bad suggestions but clearly the product of observers that lack a real sense of the historic Coney Island, let alone what is requires to make the redevelopment an economic success. (more…)

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What is Village Solutions Company?

Wednesday, September 30th, 2009

Over the past 6 weeks we have seen our daily readership of our blogs and traffic to our web site almost double. Visitors vary widely and range from Brazil to Southeast Asia and from the Middle East and India to Europe and North America. As our readership continues to grow we will add many new points of view and share more insights derived from our projects and clients located around the world. As we grow, we want you to feel at home in our next generation of community building with the introduction of MyVillageSolution.com early next year. You can help us grow by adding your own points of view to our blogs and sending your friends links to our site.

Occasionally, one of our readers will ask us questions concerning the services we provide. In brief, we are marketplace crafters in the sense that we define a market opportunity and then craft a built environment to answer the needs of merchants, restaurants, entertainment venues and most importantly the consumer. On the surface, it may appear to the more casual reader that we are something between architects and real estate developers. While we posses many of the same skills, our core competency is our ability to interpret trends both current and future in contemporary culture and translate those into the marketplace. As such, we do extensive market research, create multi retail marketplace concepts, direct the design execution and recruit merchants.

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Little Red School House: Lessons

Friday, July 17th, 2009

In the book Small Wonder, author Jonathan Zimmerman, covers the history of the one room school house and describes how the Little Red School House became an American icon.  In his book he poses the question which asks if the school house is a relic or an enduring and relevant image of American Culture.

Mr. Zimmerman notes that the one-room schools were “a central venue for community life in rural America.”  He also described the rift that emerged between urban elites seeking greater control over the national educational system and rural values that emphasized liberty and democratic self control.  The debate was obviously won by the centralists and resulted in the closure of almost all of the small schools in favor of the predominantly larger, standard tested, and efficient warehouse-like schools by the mid 1950s.

Over time the one room school house became a symbol of rural individualism and home front democracy and the larger schools became the symbol of a centralized, spotless, and well planned educational system.  Often the debate became more about hickory stick justice, monkey trials and school prayer but eventually it was framed primarily as an efficient consolidation of schools to provide a better education.  Yet, the leading proponents were often the highway and automobile lobbies that sought reasons to expand highways and the new consolidated primary and high schools presented a compelling reason.  In the end the classic themes of liberty and self rule lost out to a bigger and more enlightened educational system.

While Mr. Zimmerman chronicled many of the strengths of the small school that included individualized study programs, self guided study working at one’s own pace and group learning; it eventually was challenged because it represented local and community control which often taught values that were very different from those in larger urban areas.

In the end of the book, Mr. Zimmerman’s Small Wonder, raises a question: Did the benefit of the technologically advanced educational warehouse off-set the lost soul of the communities?  In a Wall Street Journal review of the book by Bill Kauffman he poses the question.  “I wonder if Americans will ever tire of chasing after the gods of Progress and Bigness and rediscover the little things, red school houses among them, that once gave us our soul”.  I too wonder, if other icons of a lost era will be rediscovered, valued and re-invented for the sake of real communities?

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