Scratchies Take Me Away
Wednesday, May 13th, 2009
Scratchies aren’t characters from The Simpsons. They’re what Aussies call scratch-off lottery tickets, and they are just one of the 21st-century equivalents of the lipstick that Depression-era women bought to brighten their lives.
It’s not only lipstick that’s enjoying a sales boost; women are turning to all beauty products for affordable indulgences. This category is booming in India, with some having just discovered makeup. (Good girls weren’t supposed to use cosmetics.) Now that it’s become acceptable to wear it, they’re not letting it go just because of the recession.
Global consumers are also finding solace in other treats. Chocolate is raising endorphins from Seoul to São Paulo. Argentineans can’t get enough of alfajores, dulce de leche sandwich cookies. (more…)
Tags: chocolate, consumers, lingerie, recession, Retail, sales
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